It can feel so awkward to sell to people!
But the bottom line is you have to sell if you want your business to succeed.
It's the frustrating catch-22 of business. You offer a product or service you love, and you need to to hit your sales goals, but selling just feels weird. It feels stressful, unnatural, or pushy. Sometimes it feels downright sleazy!
And don’t even get me started on marketing. How freaking confusing is marketing!?
It doesn't have to be this way though! I'm serious!
You don't have to sound like the "Sham-WOW" guy from the infomercials to be good at sales and marketing. And you don't have to pester everyone you know, and their second-cousins, to hit your sales goals.
It can actually be as simple and pleasant as a conversation. It can feel authentic and exciting. You can be so good at it that people will actually want to pay you. And they'll tell their friends to spend money with you too!
How the heck would I know?!? I've been selling for over 20 years and I actually love it! (Am I weird? Probably, but stick with me here.)
I've figured out the "secret sauce" that makes it both effective and enjoyable. And I want other entrepreneurs to know it too.