How to Offer Promos Without Going Broke

The Black Friday and Cyber Monday hype can make you feel compelled to offer some sort of deal, but maybe you just aren’t sure what to offer. After all, you need to make money, too! So...how can we not “give away the farm” and still have a successful boost in sales? Glad you asked! I’m sharing my tips for deciding on a promo that’s right for you!