Why You NEED a Customer Experience Plan

Customer experience? What the heck is that? Is that like customer service? Well, yes, and no. It’s service, but it’s more than that. And it can make you more money if you do it right. It can also keep clients away if you do it wrong. Don’t worry though! I absolutely love helping people with their customer experience plans and I’m going to give you tips on creating a great one.

A Tale of Two Shoe Stores

We have to make sure every single customer feels wanted, regardless of how much they might spend in that moment. One day a customer could spend nothing, or a small amount, but if they feel welcome and wanted they are likely to return to spend more on a future visit. I share with you my own experience on the customer side of a shopping trip and how vastly different buying patterns can be based on how the salesperson makes the customer or client feel.

How Hype Can Help Your Business

Whether you love it, hate it, or are somewhere in between, you’ve heard about it and know it’s kind of a big deal. It’s Starbucks’s Pumpkin Spice Latte. They have created a drink that not only boosts their sales and gets people talking, but they’ve created so much hype that it’s spilled over into other industries completely unrelated to food/beverages. So what could hype do for you? How could you incorporate it into your business? How could you get more people talking about you?