Burnout is a sign from your body to slow down, step back, and reevaluate your business, and your position in it.
If you’re feeling burnt out in your business, remember your “why.”
Sometimes we feel burnt out because we are no longer in touch with why we started in the first place. Sometimes a "why" changes over time. Sometimes an excitement for a business no longer exists. It's smart to see if you still have the same reason for your business, a newer more compelling reason, or if it's time to close your business completely.
If you have decided you do want to keep your business, it's time to figure out which parts you absolutely love to do, and which ones are sucking out your soul.
Get a blank sheet of paper and first brain dump all of the regular tasks that seem to:
a) take forever
b) are boring as heck
c) are very difficult for you
d) you procrastinate on because they fall into either a, b, or c.
Next, write a list of stuff you're decent at, but it doesn't excite you. Lastly, write down all of the things you get stoked on in your biz.
Focus on what is working and do more of that. Just because you think you should be doing all the things, posting all the places, and attending every networking event in town, doesn't mean you should.
Leaders in your industry may appear to be everywhere at once, but it’s because they have paid teams that assist with their content, edit their podcasts and upload their stuff all over social media, etc.
If you are getting lots of leads from Facebook and IG, keep it up! If networking events work with your schedule and make your heart happy, keep going to them. If figuring out IGTV feels burdensome at this point in time, wait until you've created room in your schedule with outsourcing, and then you can look into it. It's better to show up fully in a few places than lukewarm in many.
Burnout is not a badge of honor!
The old business mantra of "hustle hard" or the hustle mentality isn't cute and it won't serve you. There's a better way! That doesn't mean you don't have to prioritize your time better, but if you feel like you're drowning in your business, it is not going to be sustainable. Whether you love your business or not, eventually you will grow to hate everything in your business because you are just so tired, and that’s not how anyone wants to feel.
Burnout is common, but fixable! By refocusing and taking the steps above, you can get back on track and start running a business you love again.