Whether you love it, hate it, or are somewhere in between, you’ve heard about it and know it’s kind of a big deal. It’s Starbucks’s Pumpkin Spice Latte. They have created a drink that not only boosts their sales and gets people talking, but they’ve created so much hype that it’s spilled over into other industries completely unrelated to food/beverages. So what could hype do for you? How could you incorporate it into your business? How could you get more people talking about you?