Posts tagged clarks
A Tale of Two Shoe Stores

We have to make sure every single customer feels wanted, regardless of how much they might spend in that moment. One day a customer could spend nothing, or a small amount, but if they feel welcome and wanted they are likely to return to spend more on a future visit. I share with you my own experience on the customer side of a shopping trip and how vastly different buying patterns can be based on how the salesperson makes the customer or client feel.

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