Day 4

Ok now the real juicy bits! Here's where we chat about making more money with your follow up process. This is how you get sales on repeat!  

The good news is that just by following up, you've already increased your odds that people will want to do future business with you. You've shown them that you care about and value them. But it's also ok to actually give them specific ways to do future business with you. You just need to ask!

One reason people get freaked out with doing follow up because they assume it's a time for a hard sales pitch. It shouldn't be this way! You don't (nor should you) make each touch point about getting more money from that client. But you should offer additional products or services when it makes sense and adds value to their lives. 

But it's up to you to let them know how they can work with you again and get more value from you. After all, you are the expert of your business, not the other way around. Maybe they honestly don't know how they can do future business with you. 

Think about the problems you solve with your business. Think about what you sell or do. Figure out what would best help that client now, and give targeted suggestions. 

For instance, did they buy a purse from you last month and now wallets are on special? Let them know they can now get the matching wallet at a discount. 
Did they get the basic skincare collection but might like to try a mask or eye gel? Great, you can help!
Did they do big family portraits in the fall but now you are offering spring mini sessions just for kids? Be sure to let them know. 
Are you giving additional free value somewhere that they might enjoy (class, workshop, event, etc). Awesome, invite them!

Here are some stats to back this up:

On average, loyal customers are worth up to 10x as much as their first purchase. [Marketing Tech Blog]
It can cost 5 times more to acquire new customers than it does to keep current ones. [The National Law Review]
The average repeat customer spends 67% more in their 31st-36th months of their relationship with a business than in months 0-6. [Bain & Company]

This means the happier you make them, the longer they spend with you. And the longer they spend with you, the more money are happy to give you over time. Plus, you aren't pulling your hair out to always pull in tons and tons of new clients. Keep giving them value and your time, and they will gladly keep coming back. 

{Day 4 Assignment} 

Think of some conversations that make sense in terms of "upselling" to your clients, that also adds value to their life. 

Write out some ways you can provide them with additional value (free or paid).