Selling can be so simple when you use my No-Sleaze Sales Method! In fact, you might even fall in love with it! Shocking right?!
When I work with my clients I take them through all 3 parts of my methodology (pictured below), but this guide will focus on primarily on "Selling Smarter."
The good news is that as you use my SALES formula and start selling smarter, you'll end up earning more, and creating raving fans!
Before you dive in I want to let you know about two things:
My Free Facebook Group: It’s the online community for you if you struggle with selling and also want helpful tips and support around the day-to-day issues that come with running a successful business.
The Conversations that Convert course: If you want to learn my entire methodology and get specific examples of sales conversations for both product and service-based businesses, you definitely want to get my whole course! While you're about to learn my powerful SALES Formula, the course goes into several specific examples, overcoming objections, and more!
The S.A.L.E.S. Method
Use this method to increase your sales, and decrease the sleaze that often comes from traditional selling methods!
S: Set the Tone
-It's important to have a welcoming tone at the first point of contact. This could be on your website, social media, or in person.
-The key to closing sales is building "Know, Like, and Trust" with people, and making them feel comfortable with you is the best place to start.
-Review all of the places where you sell and think objectively about how people feel about your brand. Or, you can get actual feedback from some of your customers/clients.
A: Ask Good Questions
-One of the biggest mistakes business owners make is talking AT people rather than WITH people during sales conversations.
-Instead of just trying to tell people why they should spend money with you, ask them what they feel their needs are right now.
-As they talk with you, be sure to ask clarifying questions. You want to think of yourself as more of a problem-solving detective than a salesperson here.
L: Listen, Limit, Lead
-Since you're asking good questions, you need to be a good listener. This means not simply waiting for them to stop talking so that you can say what you want to say. You can also repeat back to them what they're saying to ensure full understanding between the two of you.
-Once you've worn your detective hat you'll have a sense for the best option (or options) you can offer them right now to solve their problem(s). Once you've limited the options for them so they don't get decision fatigue or overwhelm, tell them your suggestions.
-Lead them to the option you, as the expert, think is best for THEM right now. Don't just go with what you want them to pick. If they feel like you've been honest and satisfied their needs/wants, they're more likely to become a paying client AND raving fan.
E: Expect the "Yes"
-You've done the groundwork, so now instead of stumbling over your words when quoting the price, or fumbling to give them unnecessary discounts, expect that they'll say, "Yes!" to the sale.
-Confidence can take some time to build, but it gets easier with every conversation. This is one part I love helping my clients and students with, because it’s so common, and so crucial to long-term success!
-Keep in mind that “not now” doesn’t mean “not ever.” Sometimes people are gathering info to make an informed decision. They still might need a little more time to get to know you, or feel confident themselves. Be sure to always practice good follow-up with people when you can.
-This is where you make the “ask.” That might be ringing up their sale, sending an invoice, or something else that works for your business. But the key is to ask for the sale. This is where a lot of business owners get stuck because they are so afraid of rejection, they don’t even bother to ask. If you don’t ask, the answer is always “no.”
-You also want to try to get them to come back again and/or to tell their friends about you so you have to give them suggestions on how to do this.
-Remind them to join your email list, follow you on social media, take advantage of referral credit, or shop again with a coupon. The ideas are endless!
Ready to conquer sales conversations once and for all?
If you’re ready to really take your revenue to the next level, then you need my next-level sales course: Conversations that Convert!
This course is for the women who seriously want to master sales conversations once and for all.
It’s for the lady bosses who take action, are coachable, and don’t make excuses.
It’s for YOU if you want to GET PAID in a big way in your biz!