Everyday on social media I’m certain you are bombarded with ads that entice you to enroll in someone’s online marketing program. There are ones to grow your email list, to sell on Instagram, to generate leads from Pinterest, and so on.
None of these are bad strategies, but there’s a really simple concept you need to know about marketing first. When you get down to it, all marketing boils down to is coming up with strategy to get people to know, like, and trust you so they want to spend money with you.
They have to know you exist, first. Then you have to warm them up so they get figure out if you’re a good fit. Then they have to trust that they’ll be happy with their decision to spend money with you.
This can look very different depending on your business, and the process can be shorter or longer depending on what you sell. But if you don’t understand this first, everything else you try to do under the umbrella of “marketing” will feel confusing and complex.
Tune in to learn more about what it is, why it’s important, and how you can leverage it to boost your bottom line and simplify where you spend time in your business.
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