Ep. 002: The 3 Basics for Simple, Successful Marketing

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Everyday on social media I’m certain you are bombarded with ads that entice you to enroll in someone’s online marketing program. There are ones to grow your email list, to sell on Instagram, to generate leads from Pinterest, and so on.

None of these are bad strategies, but there’s a really simple concept you need to know about marketing first. When you get down to it, all marketing boils down to is coming up with strategy to get people to know, like, and trust you so they want to spend money with you.

They have to know you exist, first. Then you have to warm them up so they get figure out if you’re a good fit. Then they have to trust that they’ll be happy with their decision to spend money with you.

This can look very different depending on your business, and the process can be shorter or longer depending on what you sell. But if you don’t understand this first, everything else you try to do under the umbrella of “marketing” will feel confusing and complex.

Tune in to learn more about what it is, why it’s important, and how you can leverage it to boost your bottom line and simplify where you spend time in your business.

LINKS & RESOURCES MENTIONED TODAY:


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Learn more about my self-paced sales and marketing course, and become a student today to fast-track your success: Sell it, Sister! {The Course}

Ep. 001: How to Make Selling FUN!

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There are different ways to sell, but we tend to think of selling in the way that can make it feel more icky: transactional selling.

Transactional selling really comes down to a business wanting to make a sale, rather than creating a customer for life through relationship building and a great customer experience.

What I teach my clients and students is a a method I like to call “relational selling.”

In relational selling, the point is to focus on building a relationship between a potential client/customer and your brand. This doesn’t necessarily mean you get to know every single person on a one-to-one basis, but it means you want people to know, like, and trust your brand before they commit to spending money.

Not only is relational selling more enjoyable, but it creates raving fans for your brand! These are people who will come back again and again, and tell their friends about you.

Tune in to learn more about how you can start selling smarter and in a way that feels fun, instead of gross or pushy.

LINKS & RESOURCES MENTIONED TODAY:


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Learn more about my self-paced sales and marketing course, and become a student today to fast-track your success: Sell it, Sister! {The Course}

Ep. 000: Welcome to the Sell it, Sister! Podcast

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Hey Sister!

This podcast has been a long time coming and I’m thrilled to be sharing it with you.

If you don’t already know me, I’m Erika Tebbens and I’m a Sales Strategist and Coach for female and gender expansive entrepreneurs.

I teach womxn that selling doesn’t have to suck and you can have the business success you want without needing an MBA in marketing, or being a sleazy salesperson. Honestly, selling can be really fun when you do it in the relational way that I teach.

I’ve been running successful businesses and teaching others how to sell smarter for over 15 years. I’m excited to be able to share what I know with you, because I firmly believe that womxn deserve wealth, and running a successful business can not only bring in money, but it’s incredibly fulfilling too.

There’s never been a better time for smart, fierce womxn to be able to impact the world with their gifts and get paid well for it. We can change the world as entrepreneurs, but we have to know how to run strong businesses first.

So stay tuned for all sorts of wisdom on how to do just that!

LINKS & RESOURCES MENTIONED TODAY:


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Learn more about my self-paced sales and marketing course, and become a student today to fast-track your success: Sell it, Sister! {The Course}