Ep. 008: WTF is Bro-Marketing Culture?


Since I mention “bro-marketing” right in the intro to this podcast, I figured I should dedicate an episode to explaining what it is, and why I’m not here for it.

Bro-marketing has less to do with gender, and more to do with an attitude about business. It’s the mentality that says you should wake up early and go to bed late if you want to succeed. It tells you to forego everything that brings you joy if you want to be worthy of making money. It says that you can only earn enjoyment from your business when you reach a certain point, and along the way should be nothing but “hustle.”

And it encourages business owners to sell in a very pushy and aggressive way. You should know by now that I don’t believe in these methods. But I also think it’s important that I point them out so that we’re all on the same page when I mention it. And yes, women can absolutely hold bro-marketing beliefs too.


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Erika Tebbens