Ep. 012: How to Make Your Business More LGBTQ+ Inclusive w/ Mason Aid
“We put our money where our hearts are.” - Mason Aid, Educator & Speaker
The LGBTQ+ community has over a trillion dollars in buying power, and will rely on word-of-mouth and brand perception for many of their spending decisions. It's not enough to slap a rainbow on your site during Pride month to show that you are a welcoming business.
Guest expert Mason Aid shares some simple and specific ways that you can show potential clients you're inclusive of members in the LGBTQ+ community.
Worried about "getting it wrong?" We cover ways that some brands get it wrong, and what to do when you slip up.
Regardless of missed revenue opportunity, I hope this episode inspires and encourages you to be intentional about how your business can be more inclusive overall.
LINKS & RESOURCES MENTIONED TODAY:
Mason Aid's website
Gender spectrum stock photos by Broadly/Vice
bystander intervention training
Learn more about my Success Squad mastermind where Mason was first featured as a guest expert
Join my free Facebook community for additional tips & support: The Sell it, Sisterhood!
Get my free No-Sleaze Sales Method delivered right to your inbox: Get Instant Access Here