There are different ways to sell, but we tend to think of selling in the way that can make it feel more icky: transactional selling.
Transactional selling really comes down to a business wanting to make a sale, rather than creating a customer for life through relationship building and a great customer experience.
What I teach my clients and students is a a method I like to call “relational selling.”
In relational selling, the point is to focus on building a relationship between a potential client/customer and your brand. This doesn’t necessarily mean you get to know every single person on a one-to-one basis, but it means you want people to know, like, and trust your brand before they commit to spending money.
Not only is relational selling more enjoyable, but it creates raving fans for your brand! These are people who will come back again and again, and tell their friends about you.
Tune in to learn more about how you can start selling smarter and in a way that feels fun, instead of gross or pushy.
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