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I’m going to look into my crystal ball and guess you’re…

  • Convinced your success so far is a fluke and you won’t actually be able to grow your business the way you want. The only way to make REAL money is to build complex sales funnels, be super pushy, and spend a crapload on ad money, right?!?

  • Completely DONE with the sheer volume of time and energy it takes to run a business where you get to serve people the way you want, and not fill every waking moment with busywork. It’s day after freaking day of going down rabbit-holes that seem to lead nowhere; that barely get you closer to your goals.

  • Great at showing the world how awesome it is to run your own business, but are secretly drowning behind the scenes. The Mean Girl in your head is relentless, burnout is on the horizon, and you aren’t sure how much more you can take.

  • Worried you might not actually be smart enough, or have what it takes, to have have a business that you adore AND gives you the life you’ve been fervently daydreaming about. OUCH!


I’m actually not psychic. (dang)

I've just been there…and it sucks!

The good news: I’ve found the solution & it’s more simple than you’d think.

And I put it together in a self-paced course just for YOU!

Sell It, Sister! is going to give you the strategy to grow your business without the burnout, or having to become a “pitch bitch.”


You want to have easy, successful sales conversations!

You want to feel confident and close more sales.

You want a clear vision and direction for sales success in your business. 

You want a to have the time to enjoy the life you’re creating for yourself.

You CAN have all that! Yes, really!


Sell It, Sister! will empower you to make more money without complex marketing systems or aggressive sales tactics.

You're going to learn:

  • How to get people interested in YOU and your business.

  • How to find the people who will be happy to pay you!

  • How to speak to them with confidence and close more sales.

  • How to sell with authenticity, instead of in a way that feels pushy.

  • And how to structure your work so you can spend more time doing the things you love!


50% increase in revenue & more time for her family!

"In the 6 months since taking Erika’s course, my sales have increased more than 50% over the same period last year.

Erika’s course played a major part in that shift. Even better ... I’ve also worked fewer hours while achieving this growth!”

-Kris N., Adirondack Usborne, Direct Sales/books & educational materials


Over $7,000 more from her launch & happier clients!

"Erika helped me create a pricing structure that not only increased the overall sales of my launch by $7,200, but also put my new clients at ease.

Working with Erika was a win for everyone!"

-Melissa R., The Honest Weigh, Health & Fitness Coach


Almost $2 million sold in her first year in real estate!

“Real estate is incredibly competitive and can be challenging to succeed at in your first year. But after working with Erika shortly after I became a Realtor I closed on 6 properties, totaling $1.2 million.

I’m due to close on 4 more properties this year, bringing my year-to-date sales up to $1.9 million!”

-Kaitlyn D., Realtor


30% increase in orders after the course!

“I highly recommend this course to start-ups, as well as business owners trying to improve their practices.

My product orders increased by 30% after I took Erika’s course!”

-Amanda B., Feathered Fox Farm, Soapmaker & Beekeeper

Get Noticed

Brand Foundations: Get super clear on who you serve, how you serve them, and why you’re different from the competition. When you’re speaking to the right people, and they feel super connected to your brand, you’ll automatically close more sales with ease.

Give Value

Brand Trust: People happily spend money with brands they trust. Build your “know, like, and trust” factor by getting clear on the value you offer and learn to magnetize your ideal clients to you with your content.

Work Smarter

Brand Vision: Learn your “area of awesomeness” and stop spending time on energy-draining activities that keep you from your goals. Even if you aren’t ready to outsource parts of your business, you’ll make a perfect-for-you plan to start offloading the parts of your business where you don’t shine as bright.

Make Sales

Brand Voice: Guess what? Even though this course will make you a selling rockstar, making sales is the last part you learn! Selling is simple and fun when you have the right framework in place and learn the foundations of a great sales conversation. By the time you even get to the conversation you’ll be so clear on your business, and how you serve others, that you’ll have no issue knowing what to say.

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You'll get:

  • Four weeks of impactful sales training, to help you sell smarter, earn more, and create raving fans. You'll get a huge business transformation in just an hour a week!

  • Lessons that are great for all learning styles and easy to complete. Each week there are 2 training modules (with a short video and written lesson), that only take 30 minutes each.

  • A private Facebook community of people just like you! Having a strong support network is the key to not feeling alone in business. 

  • My mini-training on getting more repeat and referral business

  • Lifetime access to the course and ALL future upgrades and bonuses are FREE! This means as long as this course exists, you never have to pay more when the price goes up.

Plus these BONUSES!!

  • Access to my powerful course on sales conversations: Conversations that ConvertYou'll learn what to say and how to say it to confidently close more sales, without feeling pushy! {$197 Value}

  • My training on crafting the right message to get more perfect, paying clients. It’s called Master Your Message, and in just one hour you’ll understand how to write to “call in” the people who’ll want to pay you! {$97 Value}

  • Bonus graphics training! I show you my step-by-step method for making beautiful, branded graphics for your website and social media. {$97 Value}

  • Bonus training video on conquering self-sabotage in your business, with Valerie Friedlander of The Unlimited Mom. {$127 Value}

  • Bonus Q & A training videos, and access to me in our private group. You'll get total clarity around the lessons so you can take action right away! {Value: massive if you utilize it!}

That's well over $1200 of value for just $649! 

Or 3 monthly payments of $222!


Better sales conversations and 30% more sales!

“I now feel so much more comfortable chatting with customers as I introduce them to my brand and while I help them make their purchase.

Since I’m more comfortable with sales conversations, I’m bringing in 30% more revenue than I was before I worked with you!”

-Jillian E., Petal+Hive, Handcrafted Herbal Skincare


Confidence around charging her worth and running a business!

“This course gave me a great foundational understanding and clarity about my business.

Now when someone asks me how much a private session costs, I can say it with confidence, and knowing that what I do is important and invaluable.

This course is well worth the cost!

-Kristin B., Integrity Mind Body Yoga, Yoga Therapist


I created Sell It, Sister! so you could quit the overwhelm and confusion around selling and gain the skills to close more sales. 

This course is perfect if you:

  • Are ready to make more money

  • Are motivated to work on your entrepreneurial mindset

  • Care about building success in a way that feels good and authentic.

  • Have a product or service-based business you feel incredibly passionate about, but know you need guidance and support

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Hey, I'm Erika! I like to say I’m the “Leslie Knope of teaching women how to sell smarter & make more money.

I've been selling for over 20 years and I love it! Sounds really weird right? I've just learned to sell in a way that feels easy and relaxed. And now I teach people how to do the same!

I've sold many different things and taught tons of people how to sell successfully. If I can figure this out, I know you can too!

But why do I care if your business is making money? Well, that's simple. I want more women to make the money they desire! When we have money we can do amazing things for ourselves, our families, and communities. It’s powerful!

And because you believe in what you can offer the world, and you want to forge your own path and set your own rules. I like being the person that makes the path clearer for you, so you can thrive instead of just survive in business.

Let's do this...together!

Still uncertain about joining? 

Let's have some #realtalk for a any of these sound like you?

-"I worry I won't have the time to actually do the work."

Sell It, Sister! is for super busy entrepreneurs just like YOU! I know you're juggling a full calendar, so I made sure you can get high-value content in just an hour a week

-"Other sales trainings tell me just to keep pitching to my friends and family, and I hate that!"

Sell It, Sister! is all about showing you how to convey your awesomeness to the people who want to give you money! I'm not going to tell you to write a list of 100 people you know. Instead you'll learn how to get clear on the value you offer your ideal clients.  

-"What if I have questions or I don't really understand something?"

Sell It, Sister! is more than just good training though; you also get support! I'm here for YOU! I know you have what it takes to succeed, you just need help. I've included the BONUS live "Q &A" sessions to make sure if you still feel stuck, you can get unstuck fast. Plus, you can always reach out to me.

-"So this course helps both product and service-based businesses? How?"

Sell It, Sister! is teaches the fundamental concepts that make selling easier and more fun, regardless of your business. These are things most entrepreneurs haven't really thought about, but are so crucial. Once you learn them, you'll have more clarity around why you do what you do, and who you should sell to. 

-"Can you give me the exact layout of each module?"

No, I cannot. That info is strictly for my students. However, what I can tell you is if you take the course and do the work, it will be beneficial to you. Often we don't invest in ourselves because deep-down we are worried we don't have what it takes. I'm here to tell you that what I'm teaching works, and you have what it takes! My students have raved about this course. Honestly, If I didn't think it was valuable, I wouldn't even offer it. If you can trust that you and your business are capable and worthy of this investment, then I know you'll be glad you enrolled! 

If you still have questions, or aren't sure this is right for you, email me at, or message me on Facebook ASAP! I want to be sure you feel good about joining Sell It! Sister! 

Join right now and start selling smarter THIS WEEK!